Shortly after the official formation of the HOSANA sportswear brand in October 1999, HOSANA sponsored a representative team of the Sporting Goals organisation, which was ultimately named the HOSANA Sporting Club (HSC).

The following year, the HSC basketball programme made its first appearance in the annual HOSANA Summer League, losing in the semi-finals to the Westminster Warriors. Since then HSC has grown in stature- appearing in off-season competitions-and is now recognised as one of the most prominent teams in the domestic game. The mystique around the team, and its image has given HSC an undoubted iconic status. The HSC representative vest takes pride of place in the wardrobe of the country’s best young players, but a huge demand for them has grown over time. This has resulted in ranges of premium clothing developed under license by HOSANA, that are now available to buy online at hosana.co.uk or through selected retailers.

Join the Club by wearing a HSC Club vest

HSC CLUB CONCEPT

HSC has taken influence from different sports cultures around the world to develop a club concept relevant to the United Kingdom. In Europe, many of the biggest teams in different sports are part of a much bigger club structure that has a huge membership base. In the USA, collegiate sport plays a similar role to the European clubs, supported by the USA summer basketball circuit at the high school level. Hence the name the HOSANA Sporting Club.

HSC CREST LOGO

The logo is based on both the club crests of English football and some of the prestigious universities and colleges in the USA. The icon is inspired by imagery of collegiate basketball players in the early seventies.

HSC INTERLOCKING LETTERS LOGO

US licensed product, played a huge role in some of HOSANA’s earliest clothing and headwear collections. The HSC Interlocking Letters logo is designed to sit in the marketplace alongside the world famous New York Yankees and Chicago White Sox logos.

HSC COLOURS

Similar to some of the most dominant sports teams through the ages, the HSC home uniform is all white. Black is an obvious choice for the away uniform and is complemented by platinum, a strong urban fashion colour. The corporate HOSANA red is used as a ‘pop’ colour in ranges.

HSC CLOTHING RANGES

Like all HOSANA sportswear ranges, the HSC licensed product is inspired by the athlete. The ranges feature a mixture of functional and sports lifestyle pieces. They incorporate some of HOSANA’s most aspirational product at affordable prices.

HSC - THE FUTURE

HOSANA is firmly committed to grass roots sports development within the community. The basketball strategy is predicated on developing a proper club structure to compete ultimately at the national league level. HSC has now achieved Clubmark status and features teams playing in Surrey Central Venue leagues in addition to Essex and Sussex local leagues. This approach is now being replicated in other sports, starting with football. HSC now works in partnership with the Afewee Urban organisation in Lambeth to develop the next generation of young football stars. New and innovate sports product will be developed in tandem by the HOSANA sportswear brand, to be wearer tested by HSC athletes.